ThumptheShoes was right in his guess ... here's a clip from the Kashi Foods website:
Since 1984, Kashi has cared about making foods with the health of people and planet in mind. We've stayed true to our 7 whole grain roots and remain passionate about providing a progressive and holistic approach to nutrition. Now we're taking our mission a step further. Today, only 1% of U.S. cropland is organic and around 70% of packaged foods contain GMOs (genetically modified organisms). At Kashi, we want to do our part in creating a more balanced food system. We're still small at heart, but big enough now to make a meaningful impact.
(even if the humor is lost in the drawing)
