That was pure shit. That was so unoriginal and uninventive. Did I mention that I think that ad sucked?
It's bad because it's taking a classic scene from a classic film (one that do not care for, but that's beside the point) and using it to sell a fucking car. Volkswagon should have their founder (Hitler) peddling their shitty cars, not Gene Kelly. What's next? Orson Welles selling insurance? Yeah, that's an idea, instead of "Rosebud" he can say "Geico"!
There are certain things that advertisers shouldn't be allowed to touch, classic films and classic music are two examples.
One more thing before I go: that fucking ad sucked.