I think C3 should market to the kids if they want to thrive in the future.
They do market to kids.
- Just a few years ago, they sold DeRita Cigars in their catalog... mailed to all ages, including kids.
- Their website is "kid-friendly," isn't it? Why, any child can go to their website today, and find links which enable them to watch a video of a middle-aged man in a thong, with tatoos covering his body, shaking his butt crack in a camera lens. AND, those links cross-promote t-shirts and other merchandise on their webstore site.
Don't tell me they don't market to kids. They don't do it very well, but...