The reason this is such a joke is because half of the US is still stupid and just doesn't get it.
There have been countless - and I mean countless - ads on TV - even if you watched only the local news with your rabbit ears, you hear something about it every single day - that we're switching to digital. Even coupons for FREE transition boxes. Do people pay attention? Nope.
I mean if there's an uproar, it's because people are ignorant and don't pay attention. There's info everywhere on this stupid thing. It's happening, deal with the times.