That's funny, I was just posting in this exact same thread at the neowins.net forum (which is full of trolls, btw). I, personally, don't agree with that article. With people going crazy over HDTVs now and the February 2009 deadline drawing near, I have a feeling Blu-ray is not going anywhere. People are going to go out and buy Blu-ray players because it's their only way to get the true 1080p resolution. HD cable services only provide 720p to limit the bandwidth and DVDs need to upscaled. With more and more people buying HDTVs, more people would want the best picture possible and many people believe that the higher the resolution, the better the picture. I believe Blu-ray should die, but so many people out there feel convinced that Blu-ray provides a much better picture than DVDs. I've seen both and the difference is minimal, but many people tend to strongly disagree with me on that.